Offsite

What does it look like to design connection beyond the feed, strictly offline? An offline-first brand and campaign concept rooted in Miami, built around the idea that real connection doesn’t need a platform.

Offsite was designed for a culture tired of networking through screens. The brand system includes a visual identity, campaign assets, and a QR-based invitation system that acts as a gateway — not an announcement. Information is shared selectively. Documentation is released only after events happen. Everything about the system reinforces discovery over promotion, presence over reach, and trust over visibility.

Offsite was designed for a culture tired of networking through screens. The brand system includes a visual identity, campaign assets, and a QR-based invitation system that acts as a gateway — not an announcement. Information is shared selectively. Documentation is released only after events happen. Everything about the system reinforces discovery over promotion, presence over reach, and trust over visibility.

Independent Project

2025

Brand Strategy, Visual Identity, Campaign & Experience Direction

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Momentum Care

Brewhaus Cafe

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Momentum Care

Brewhaus Cafe